The aspiring entrepreneur Matthew Bliss decided to take a dive into the US reality platform ‘Shark Tank’ seeking an investment to scale his family tradition turned business- the Modern Christmas Trees . In his intense moment of facing the sharks; armed with his business pitch, the sharks showed no mercy on him! The billionaire investors - Lori Greiner, Mark Cuban, Robert Herjavec, Kevin O’Leary and Barbara Corcoran unleashed multiple strikes on him, making Bliss jittery over ‘price points’ and ‘scaling.’ However, fast forward to the end…we see a jubilant entrepreneur with a shark reeled in. What made a shark wanting a piece of his business? To recap; Matthew Bliss had given everything he had on his start up pitch. Yet nothing was good enough to get a shark on board. Realising there wasn’t a moment to lose in this once in a life opportunity he got to chase the American Dream, Bliss began to share the STORY behind the Modern Christmas Tree s . He skillf...
BIZSCRIBE is my effort to introduce a new genre of brand building to connect your brands with audiences worldwide, through compelling stories generated incorporating feature journalism style. Switching to a corporate job in brand content writing following a decade long career in journalism in Sri Lanka's mainstream media, offered me a whole new perspective on how news room standards; feature journalism concept in particular, when incorporated into content marketing, add value to a brand.