There is mention of pandemic struggles and survival stories in literature, contemporary movies and TV shows. Take for example the post-apocalyptic sitcom -‘The Last Man on Earth,’ which revolves around a deadly virus similar to what we are faced with today. As the story unfolds, the survival strategies adopted by the characters to cope up with the pandemic convince us that, even in the most challenging circumstances, we can still carry on when individuals step up to take care of each other. Those stories needs to be told for the simple reason that they inspire many others to play their part and storm the turbulence, together. On a different note, the current context triggered by the Covid -19 compels brands to give careful consideration into crafting their communications to best suit the target groups that are focal to their business continuity and offer them hope to rise above the crisis. From a communications point of view, looking at the human-interest stories t...
BIZSCRIBE is my effort to introduce a new genre of brand building to connect your brands with audiences worldwide, through compelling stories generated incorporating feature journalism style. Switching to a corporate job in brand content writing following a decade long career in journalism in Sri Lanka's mainstream media, offered me a whole new perspective on how news room standards; feature journalism concept in particular, when incorporated into content marketing, add value to a brand.