An extraordinary brand story I discovered while travelling in China’s Shandong Province few years back - the story of Tsingtao beer- a leading brewery export giant in China, founded in 1903 by the Anglo- German Brewery Co Ltd, I thought is worth some space on the BizScribe blog. Tsingtao- an authentic Chinese beer brewed in once German-controlled coastal region of Qingdao in China’s Shandong Province, is recognised as the first major brand to offer tourism services in Qingdao region through the establishment of a beer museum. As very aptly suggested in the beer museum’s tagline - ‘ Give us an hour, we’ll give you a century’ this unique location is even preserved by the state as a site of historical interest. Spread across 6000 square meters, this major tourist hit considered China’s first industrial tourist site, connects its visitors to the origins of the Tsingtao beer. The museum which opened its doors to the world in 2003 is tucked away down Dengzhou Roa...
BIZSCRIBE is my effort to introduce a new genre of brand building to connect your brands with audiences worldwide, through compelling stories generated incorporating feature journalism style. Switching to a corporate job in brand content writing following a decade long career in journalism in Sri Lanka's mainstream media, offered me a whole new perspective on how news room standards; feature journalism concept in particular, when incorporated into content marketing, add value to a brand.