In light of the ongoing efforts by country’s travel and tourism sector stakeholders to revive the industry, which phased down in the aftermath of the Easter day terror attack, I intend to offer this perspective into tourism promotion. If there is one innovative way in which Sri Lanka can promote travel differently, I believe, that is by enticing the global traveller to engage with Sri Lanka’s rich living heritage- an inseparable aspect of culture and tourism which hitherto remains somewhat quiescent where tourism promotion is concerned. The narratives that shed light on the living heritage - the inheritors of our intangible culture; their knowledge, practices, skills, rituals and beliefs have a broader scope to lure the traveller who seeks the thrill of human interaction and localized experience during travel. In 2015, I had the opportunity to represent the Sunday Times at a s eminar on the Ratification and the Implementation of the UNESCO Convention for Safeguardi...
BIZSCRIBE is my effort to introduce a new genre of brand building to connect your brands with audiences worldwide, through compelling stories generated incorporating feature journalism style. Switching to a corporate job in brand content writing following a decade long career in journalism in Sri Lanka's mainstream media, offered me a whole new perspective on how news room standards; feature journalism concept in particular, when incorporated into content marketing, add value to a brand.