A groundbreaking yoghurt cup recycling project spearheaded by Modern Pack Lanka (Pvt) Ltd in partnership with the Centre for Environmental Initiative and several other public and private entities, has the vision to encourage organized players for different categories of plastic waste. P lastic waste; a mix of different types -CAN NOT be RECYCLED together. A lesser known fact indeed! Although plastic waste is often segregated from biodegradable material, recycling mixed plastics of individual types- Polyethylene Terephthalate ( PET), High Density Polyethylene (HDPE), Polyvinyl Chloride ( PVC), Low Density Polyethylene ( LDPE ), Polypropylene ( PP ) and Polystyrene ( PS ) is still a challenge. Hence, proper collection and disposal of items of such varied types is a prerequisite in tackling the issue of plastic waste. This insightful piece of information came to light during a one-on one chat BizScribe had with Lahiru Wijerathna- General Manager - Modern Pa...
BIZSCRIBE is my effort to introduce a new genre of brand building to connect your brands with audiences worldwide, through compelling stories generated incorporating feature journalism style. Switching to a corporate job in brand content writing following a decade long career in journalism in Sri Lanka's mainstream media, offered me a whole new perspective on how news room standards; feature journalism concept in particular, when incorporated into content marketing, add value to a brand.