Brands need to find ways to constantly engage with their stakeholders; to sustain and grow their business. For this reason it is essential that corporates focus on building an emotional connection with their targeted audiences by tapping into new ways and means of communicating their brand story to those that matter to them – the consumers, potential investors and the employees. As much as focusing on creating content about the products and services on offer, it is imperative that brands focus on generating content that differentiate them from their competitors. That’s where showcasing the personality of your brand becomes vital. Telling the brand story is an art! Giving the corporates a voice through compelling content that appeals to the emotions can be enormously challenging. Crafting a corporate feature story that has an emotional appeal; one that gets picked up by the main stream media or one that goes viral on social media giving the exposu...
BIZSCRIBE is my effort to introduce a new genre of brand building to connect your brands with audiences worldwide, through compelling stories generated incorporating feature journalism style. Switching to a corporate job in brand content writing following a decade long career in journalism in Sri Lanka's mainstream media, offered me a whole new perspective on how news room standards; feature journalism concept in particular, when incorporated into content marketing, add value to a brand.